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Coty Prestige to Debut New Skin Care Brand

Home Skin Lab will target aging, more for women

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By: Jamie Matusow

Editor-in-Chief

Coty Inc. announced the creation of Home Skin Lab, a new original skin care brand. Spearheaded by Coty Prestige, a division of Coty, the skin care concept targets women facing diverse skin problems and helps to support cell renewal cycle.

Inspired by Dr. Norman Pastorek, a renowned New York-based facial plastic surgeon, and his wife Janice, a skin care expert, Home Skin Lab was developed to address women’s main skin concerns. The line will offer five different protocols: Ageless, against the first signs of aging; Wrinkl’ess, to reduce fine lines and wrinkles; Firmness, to “redensify” the skin; Brightness, to brighten dull complexions and Pureness, to fight oily skin issues.

The line will be launched simultaneously in the U.S. and in Europe starting from September 2008. In the U.S. the brand will be available first on the Home Shopping Network. In Europe, Home Skin Lab will be launched in France, Spain, Italy, Portugal, Greece and Eastern Europe exclusively at Sephora, and in Germany, Austria and in the Netherlands at Douglas.

Following the Europe and U.S. launches, Home Skin Lab expansion will continue into Asia and the rest of the world with exclusive partnerships.

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